Purple Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Purple Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Purple Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
North AMERICA

Atlantic Canada

Explore our specific services, client journey, and why collaborating with us is your next step.

Orange Color Trinagle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Color Trinagle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Color Trinagle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Border Color Trinagle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Border Color Trinagle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Purple Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Purple Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.
Orange Color Circle - Gaming Associates is 35+ years of expertise in compliance, game testing, certification and global market services for the gaming industry.

New Brunswick - Canada

Compliance-Driven iGaming Growth

The Atlantic Lottery Corporation (ALC) is a provincially owned Crown corporation in the Atlantic Canada. It was established by the governments of New Brunswick, Nova Scotia, Newfoundland & Labrador, and Prince Edward Island to offer regulated lottery and gaming services across Atlantic Canada.

The purpose of the ALC is to provide safe and responsible products for those Atlantic Canadians who choose to participate in lottery games. Therefore, in order for one to offer their product in the Atlantic Canada they must offer it through ALC. ALC requires its vendors and service providers to comply with the stringent regulatory requirements set by each stakeholder and mandate a rigorous assessment process before any product is launched to the market.

Gaming Associates plays a pivotal role in supporting this regulated ecosystem as an approved testing vendor for the Atlantic Lottery Corporation (ALC). Gaming Associates provides independent certification, system testing, and compliance evaluation for all gaming products intended for deployment across the four Atlantic provinces. By validating game fairness, integrity, and responsible gaming features, Gaming Associates ensures that each certified product aligns with Each Stakeholder’s vigorous technical standards safeguarding both player trust and ALC’s credibility.

Leveraging over 30 years of global experience across 50+ jurisdictions, Gaming Associates helps operators, content suppliers, and providers enter the Atlantic Canadian market with confidence. Our deep understanding of both international standards and ALC-specific requirements allows us to streamline certification, reduce time to market, and maintain full regulatory compliance.

The components for which we offer assessment service in the Atlantic Canada include:

Digital Product Focused Background - Gaming Associates offers digital solutions and compliance services for iGaming platforms, ensuring seamless operations and regulatory adherence.
Atlantic Canada iGaming Region - ALC Provinces Map

Since 1998, we’ve been a trusted leader in delivering certification services to the online gambling industry.

Partner with a Global Leader in Gaming Certification

Join licensed operators and suppliers across jurisdictions like New Brunswick who trust Gaming Associates for expert testing, inspection, and certification services.

Get in touch with our team today.

    FAQs

    Frequently Asked Questions

    Why should I play only on PlayNow.com in Atlantic Canada?

    PlayNow.com is the province’s only legal online gaming site, regulated by ALC. It offers the highest level of player protection, responsible gaming tools, and financial security ensuring your gaming experience is not only fun but also safe and socially responsible.

    How can I provide games or technology to Atlantic Canada’s market?

    Suppliers must meet ALC’s compliance and testing requirements before their products can be offered through PlayNow.com. Gaming Associates helps suppliers achieve this by providing independent certification and ensuring products align with both local regulations and global standards of fairness and security.

    What role does Gaming Associates play in supporting ALC’s mission?

    By Certifying games, RNG, and security audit, we ensure that ALC’s high standards are consistently met. This strengthens ALC’s ability to deliver safe entertainment while ensuring gaming continues to benefit communities across Atlantic Canada.

    Digital Product Focused Background - Gaming Associates offers digital solutions and compliance services for iGaming platforms, ensuring seamless operations and regulatory adherence.
    Creative visual of a user searching with a magnifying glass and question marks, symbolising discovery and trust — reflecting how Gaming Associates helps clients navigate iGaming compliance, certifications, and regulatory clarity worldwide.