Highlights from ICE Barcelona 2025

ICE is a three-day event—what could transpire in these three days? Answer: endless possibilities that could transform the iGaming world, reaching its ultimate peak. This year’s changes mark the journey from ICE London 2024 to a spectacular debut in Barcelona, Spain, solidifying the city as the new home of ICE for the iGaming industry. Incentivizing Professionals from around the globe to come together with a common purpose: to connect, innovate, and shape the industry’s future.
Our booth this year was a step up from last year’s ICE London 2024; our marketing and business development team put their best effort into creating an unforgettable experience for our clients and visitors. Our booth preparations began in mid-October, and our team’s final results on January 20, 2025, were breathtaking. It felt as if Gaming Associates had created its own individual Gaming Cosmos, and its team is on a mission to help every passing planet reach its final destination with the assistance of GA’s iGaming compliance, testing, and certifications. Team Risk Associates collaborated with Gaming Associates on our booth, which was located on level 0, booth number 2B24. The booth highlighted Gaming Associates and Risk Associates from the North, West, and South wings of Hall 2. It was an amazing experience for all of our collaborators and team. Moreover, GA has begun preparing for ICE 2026! Get ready to see an even better, bigger, and more compliant iGaming space for our industry.
A Glimpse into ICE Barcelona 2025
Gaming Associates also had the privilege of hosting a booth at ICE this year. Interacting with the industry’s top professionals, partners, and clients has always been a delight. Here’s a sneak peek into what they had to say about the event and their experiences with Gaming Associates.
Peter Dekov- Head of Compliance | Pateplay:
“I’m happy to share my experience with the services of gaming associations. We are from Pateplay B-B, providers of games. And we are happy to use the services of professionals like the guys here. They are doing their best to launch our games, we are planning to use the services of this wonderful companies. They got the timelines, really good testing and quality of services.
Mark Anthony Andonio- General Manager | Geoned:
“Well, in terms of collaborating together, you know, we have been working for the past six, seven years, on many different projects in different jurisdictions. I think it’s one of the wisest decisions I have ever made from a professional standpoint of View. I believe that the growth of our company over the past years comes from collaboration with partners like you. The support, the professionalism on call 24-7 or whenever is needed, and the willingness to go the extra mile to bring us to heights that we have never imagined before. And for this, I want to say thank you very much; it is an honor to work with Gaming Associates. Your team is absolutely marvelous. they are always on target.”
Dr. Aftab Rizvi- CEO | Gaming Associates:

“We are thrilled to be at ICE Barcelona, where we are exhibiting and engaging in back-to-back meetings with clients and partners. The energy here is incredible, and is filled with excellence and new opportunities, I’ll keep you all posted!” ~ Dr.Aftab Rizvi
Sri Balini- Cheif Business Officer | Gaming Associates

“Gaming Associates has exhibited at ICE since 2020, and every year offers a new learning experience. From forging new connections to reconnecting with old friends, the event consistently brings out the best in us. Looking forward to another incredible ICE next year!” ~ Sri Balini
Zuhair Rizvi- Business Development Executive | Gaming Associates

“ICE Barcelona 2025 has been a unique experience—Spain has taken this event to the next level! It’s bigger and bolder than last year’s ICE in London, with an incredible energy driving iGaming growth. The innovation and connections made here are unmatched. If you missed it, make sure you’re there for ICE 2026!” ~ Zuhair Rizvi
Looking Ahead: Shaping the Future of iGaming

ICE Barcelona 2025 has proven to be a pivotal moment for the industry. The event reinforced the significance of collaboration and compliance while highlighting the rapid evolution of iGaming technology and market expansion.
At Gaming Associates, we offer iGaming compliance, testing, and certifications that empower operators, regulators, and developers to navigate the ever-changing industry in such events. Our primary focus has always been facilitating the flow of innovation into the market. As we conclude another successful ICE event, we look forward to continuing these discussions and driving innovation in the gaming industry.
See you all next year at ICE 2026!